Social Media Amplification Programs

Purpose Social platforms help organizations to interact with prospective customers, to connect with their existing customers, to increase awareness about their brand, and to boost leads and sales. More than three billion people around the world use social media every month, and it is not a good idea to ignore them. Social media should be a vital component of establishing, managing and maintaining company and product brand and reputation. A consistent strategy for engaging on social media platforms must be designed to build awareness, communicate authority, show authenticity, and encourage engagement. Let’s examine each of these goals one by one. Awareness If people don’t know about you, it is difficult for them to become your customers. Social media boosts your visibility among potential customers, letting you reach a wider audience than is possible by communicating to your existing customers by email or by engaging in events. Social media, in conjunction with other traditional marketing activities, can help to grow awareness of your company and its products, which make it easier for your sales team to convert leads into sales. Authority Customers are increasingly savvier and more discerning about which organizations they support. Before making a purchasing decision, they’ll search the web and browse your website and social media. What will they find: an empty storefront or a rich source of information? Engaging regularly on social media with thought leadership, technical advice, and analysis of technology news and events, can build your company and brand authority. A positive first impression through social media can help to indicate that your business is trustworthy, knowledgeable, and approachable. Authenticity Customers are not interested in dry, corporate-style social media posts, nor are they interested in constantly being sold to. A social media presence that communicates to the market it serves will be viewed as a place for authentic information on that market (e.g. data management). Engagement Social channels will evolve over time, but a constant goal for a social media strategy should be to encourage interaction with users of the platforms you engage with. This means regularly and consistently posting new and fresh content. And it means experimenting with different ways to engage including text, audio and video. Social platforms have successfully broken down the barriers between companies and their customers. Instead of calling a customer service line, many people turn to Twitter to solve problems or find information. As such, it is imperative that your social media channels are monitored for such interactions to develop a reputation as a responsive, caring brand by offering support through social channels: Components of a Social Media Amplification Program To bolster your social media presence, Mullins Consulting, Inc. can provide the following services to integrate with your existing efforts. Blogging - blog posts can be scheduled for publication on the Data & Technology Today blog, the Db2 Porrtal blog, and/or your company blog. Posts will vary between 500 to 1,500 words based on the topic, which will be database-focused and vary between thought leadership, technical overviews, and news coverage. Your company can offer guidance on topics to be covered and all posts can be cross-posted to your company’s blog site. LinkedIn - Craig Mullins will use his LinkedIn account (over 13,575 followers predominantly in the field of database systems, Db2, data management, and mainframe computing), to amplify your content. Every blog post authored by Craig Mullins (as described in the Blogging section above) will be promoted on LinkedIn on Craig’s page. Additionally, every blog post will be promoted separately during the quarter to 3 additional LinkedIn groups as appropriate based on the content of the blog. Furthermore, Craig will boost LinkedIn coverage of any other blog posts made by your company during the year by sharing them on his LinkedIn page. You can also request Craig to promote other specific content (webinar and event promotion, for example) on LinkedIn (maximum of one request per week). Twitter/X - Craig Mullins will use his Twitter account aka X (currently over 8,400 followers predominantly in the field of database systems, data management, and mainframe computing), to amplify your content. Every blog post authored by Craig Mullins (as described in the Blogging section above) will be posted to Craig’s followers. Three posts for each blog post will be scheduled such that they will appear during prime viewing and social engagement periods across the three primary geographies (North America, Europe/EMEA, and Asia-Pacific). Furthermore, Craig will re-post each of your company’s relevant posts to his followers, once upon their publication. Additionally, you can request Craig to promote other specific content (webinar and event promotion, for example) via Twitter/X. Facebook - Although Facebook is not a primary vehicle for business social media interaction, there are Facebook groups dedicated to business-related subject matter. Specifically, every blog post authored by Craig Mullins (as described in the Blogging section above) will be shared to the following Facebook pages/groups: • Mullins Consulting, Inc. business page • Database Professionals group Articles - Craig writes regularly for many publications and content can be created to match your marketing/technology announcement agenda. Although there are guidelines as to what is acceptable (e.g. no blatant in-your-face sales), content may be available to be published on: • Database Trends & Applications • Elnion Contact us now to actively engage with your customers and prospects by builworking with us to build your own social media amplification program.

Social Media Amplication

Work with Mullins Consulting to widen and amplify your presence on social media

Craig’s Books DBA Best Practices 2ed A Guide to Db2 Perf for App Dev Db2 Developer’s Guide (6th edition) Optimizing Database Performance

Amplify your Social Media with Mullins Consulting

Mullins Consulting can help you to accelerate and amplify your social media participation and messaaging to widen and amplify your presence on social media